The Art of Business: A Journey of Passion, Growth, and Client Success

Written By The Art Of Business Content Team

The Art of Business (TAOB) began in 2016 as a one-woman operation led by Amanda Nelson, a visionary entrepreneur with a background in hospitality, marketing, sales, and team management. What started as a modest social media management business in Calgary quickly evolved into an award-winning marketing agency that now serves clients across North America. Today, TAOB is recognized as a top marketing agency and a trusted partner for businesses looking to grow through innovative and results-driven strategies.

From Humble Beginnings to Industry Leader

Amanda’s journey started with a simple yet powerful idea: to help local businesses thrive by managing their social media presence. Her clients saw immediate success, which highlighted Amanda’s unique ability to craft impactful marketing strategies. However, it soon became clear that social media alone wasn’t enough. Businesses needed a comprehensive, omni-channel approach to marketing that integrated SEO, PPC, email campaigns, website development, and more.

Recognizing this need, Amanda set out to build a full-service marketing agency. She carefully vetted and hired experts in various fields, including SEO, graphic design, copywriting, data analysis, and website development. Over the years, her team grew from one person to as many as 20 talented professionals working together to deliver exceptional results for their clients.

Core Values That Drive Success

At the heart of The Art of Business are four core values that guide everything the team does:

Love What You Do: Passion fuels creativity and innovation at TAOB. Every team member is deeply invested in their work, ensuring that clients receive top-quality service.
Work Hard: Success doesn’t come easy. The team’s dedication and tireless efforts are evident in the results they achieve for their clients.
Speak Up: Open communication fosters collaboration and ensures that every idea is heard and considered. This value is key to building strong client relationships and delivering tailored solutions.
Be Prepared to Grow: Continuous learning and adaptation are essential in the ever-evolving world of marketing. TAOB embraces change and uses it as an opportunity for growth—for both the agency and its clients.

These values are not just words; they are the foundation of TAOB’s culture and the driving force behind its success.

A Team Effort for Client Growth

The Art of Business operates as an extension of its clients’ teams rather than just a service provider. Collaboration is at the core of their approach. Each project benefits from the collective expertise of specialists who work closely together to ensure every aspect of the marketing strategy is executed flawlessly. This teamwork allows TAOB to remain agile and adjust strategies quickly when needed—an invaluable asset in today’s fast-paced digital landscape.

Amanda’s leadership philosophy emphasizes empowering her team while maintaining a clear focus on client goals. As she puts it, “We take risks, we love to learn, and we thrive when our clients win.”

Celebrating Client Success

Over the years, TAOB has helped hundreds of businesses achieve remarkable results through customized marketing strategies. Here are just a few examples from their portfolio:

A Foothills-based home care provider saw an influx of 3-4 new clients per week thanks to targeted PPC campaigns designed by TAOB.
A California-based business experienced a 135.71% increase in blog page views within just one month after implementing TAOB’s SEO strategies.
A professional cleaning company went viral online with TAOB’s creative campaigns, leading to growth across multiple business fronts.

These success stories reflect TAOB’s commitment to delivering measurable results for its clients.

Testimonials That Speak Volumes

Client satisfaction is at the heart of TAOB’s mission. Here are some glowing testimonials from happy clients:

Video testimonial from Marijana Saric, Founder and CEO at FelloFinance
Video Testimonial from Paige Abbott, Founder and Owner of Sana Psychological
Tamara from Beyond Measure Boards: “I am absolutely thrilled with the outcome and so glad I chose to work with them. They let me change and have lots of input with the whole process—it was a seamless swap over to the new website, and I’m very excited for my customers to use it!”
Elyse from Austen Jewellers: “This team has exceeded all my marketing dreams! Not only do they communicate so well as a whole, but they are also honest & upfront with every detail of the plan!”
Mel from Lutes Timbermart: “Amanda and her team are always super professional and have excellent marketing ideas. They allow me the opportunity to just run my business while they take care of the creative end of things!”
Leah Beingessner: “Amanda & her team are amazing! They always have such creative ideas and make my visions come true… They go above and beyond to help my business grow.”
Jalene Smith: “The Art of B team is nothing short of exceptional… They take a genuine interest in your business.”

These testimonials highlight TAOB’s ability to build strong client relationships while delivering outstanding results.

Comprehensive Service Offerings

As a full-service marketing agency, The Art of Business provides an array of services designed to meet every client’s unique needs:

Each service is part of a cohesive strategy aimed at driving growth and achieving long-term success for clients.

Join Us on Your Growth Journey

The Art of Business is more than just an agency—it’s your partner in growth. Whether you’re a startup looking to establish your brand or an established business aiming to scale new heights, TAOB has the expertise and passion to help you succeed.

Ready to take your business to the next level? Book a discovery call with our team today! Let’s work together to create a strategic plan that will transform your vision into reality.

The Art of Business exemplifies what it means to be an award-winning marketing agency—a relentless focus on client success combined with innovative strategies and exceptional teamwork. With its roots firmly planted in Calgary but its reach extending globally, TAOB continues to set new standards in the world of digital marketing while staying true to its core values every step of the way.