Menu +

Client Feature: Foothill Home Services

Written By The Art of Business Content Team

Did you know that an estimated 1.2 million Canadians had home care needs in 2017? 

Home care services are essential for many families. Yet, finding a company that provides personalized, caring services can be a challenge. 

Caring for seniors with compassion and excellence is the number one priority at Foothills Home Services. Owned and run since 2001, by Sylvia McKinlay, this business makes life easier for the loved ones of senior citizens in Foothills, Calgary, Okotoks, and the surrounding areas. With their caring and highly qualified staff, senior citizens can get the in-home assistance they need to live full, independent lives. 


Some of the services provided by Foothills Home Services include:

  • 24-hour live-in care
  • Personal care and support services
  • Senior phone check-in
  • Homemaking and housekeeping
  • Palliative Care
  • Subcontractor services for care facilities 

As you can imagine, Sylvia is busy keeping her business running smoothly! She manages many Health Care Assistants and caregivers. Plus, she ensures that Foothills Home Services provides top-notch care that gives loved ones peace of mind.

Sylvia has so much on her plate that she decided to pass off her marketing needs to The Art of Business. We couldn’t be prouder to partner with such a wonderful business! 

For several years now, we’ve worked with Foothills Home Services to help them develop a complete marketing system that brings in new clients and highlights their strengths. 

What do we do for Foothills Home Services? A better question would be what marketing activities DON’T we work on with them!

Firstly, we offer strategic marketing advice for Foothills Home Services. In other words, we help them set goals and achieve them through a variety of marketing strategies!

Here are some of the specific projects we work on together:



We’ve helped Foothills Home Services build two websites. Their latest is a beautiful website that accurately communicates the company’s message. 

We know that building a website that grabs the attention of visitors is a challenge. That’s why we went big on graphics and images, which can increase the desire to read content by 80%!

Marketing Materials

Have you seen Foothills Home Services logo? Maybe it’s because we made it, but we think it perfectly encapsulates the company and offers a glimpse into the caregiving services Foothills Home Services offers. 

We’ve also helped Foothills Home Services with other marketing collateral such as brochures and business cards. We even designed the vehicle decal so Sylvia can drive in style! All of these marketing materials help build brand awareness and communicate with potential clients in a professional way.

Social Media

Go check out Foothills Home Services on Facebook! There, we use our social media expertise to help Foothills Home Services create engaging content. In addition to interacting with followers, these social media posts also drive traffic to the website. 

Foothills Home Services also has some great 5-star reviews on their Facebook page which boosts confidence in the business. 

Online Ads

Google ads are a great way to improve brand awareness and boost sales! That’s why we strategize with Foothills Home Services to make their ads come to life. These online ads drive traffic to the website and increase bookings. 

See more of what we have done for Foothills Home Services HERE!

Working together, we have been able to help Foothills Home Services develop a solid marketing plan that delivers results! 

Are you as busy as Sylvia?

We’re here to help! Hand over your marketing plans to The Art of Business and then watch how your business grows! Set up your discovery call now! We can’t wait to meet you.