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Livable is a leading residential and commercial real estate utility billing company that focuses on bulk amenity/utility billing. They offer custom utility management and cost recovery solutions to properties across the United States of America with the mission to promote savings and conservation through education.

marketing strategy
graphic design
content writing
lead generation
Fractional CMO

Marketing challenges

Our partnership with this national brand began in mid-2021 when Livable came to The Art of Business for help with marketing strategy, graphic design, content writing, and lead generation management. They had social media accounts but stood to benefit from an effective social media strategy that would strengthen their online presence. This client was looking for the best digital marketing agency in California to help them address their challenges and reflect the highly beneficial service they offer. With our digital marketing services, The Art of Business did just that.

Project highlights

The Art of Business is the go-to digital marketing agency for Livable’s marketing strategies and asset deliverables. Our team helps their marketing department as an intern CMO ensuring tasks are happening, strategy is performing and all marketing actions are producing leads for the client.

Our team of expert copywriters produced dozens of keyword-rich articles, blogs and social media posts, which we paired with shareable graphics where applicable to attract and engage Livable’s potential customers. As part of a comprehensive marketing strategy by The Art of Business, our content development services support their growth strategy and facilitate lead generation.

Over the course of our partnership, The Art of Business helped build, optimize and split-test key email sequences for Livable in addition to tailoring their email content for specific groups while maintaining a solid email engagement rate. With over 100,000 email contacts and 1000s more coming in each month, we have been instrumental in creating and maintaining a lead generation system that keeps things organized and optimized.

The Art of Business has helped design digital and print materials that Livable distributes nationally. The property owners and managers of tens of thousands of units across America regularly interact with Livable content. The Art of Business team supplies high-quality graphic design work reflective of Livable’s brand as we upgrade their existing marketing assets and develop new marketing assets that help them meet their business goals.


The Art of Business team integrates smoothly with our clients’ existing structures to deliver measurable results through our digital marketing services. With the marketing planning and strategy service offered by The Art of Business’ award-winning team of marketing experts, Livable has been able to increase their exposure nationally.

An in-depth sales manual that The Art of Business created for their sales representatives, comprising dozens of email marketing sequences that cover all possible scenarios and objections, is facilitating business growth for Livable efficiently, effectively and sustainably.

Audience engagement for Livable increased thanks to The Art of Business’ content development services. The immediate response to the blogs was positive, with Livable blog readership increasing 135.71% in January 2022 alone. The Art of Business has since delivered over 50 blogs, helping build and nurture relationships with associations across America.

Additionally, The Art of Business completely revamped this client’s social media and prepped evergreen social media posts (graphics included), providing Livable with over a year’s worth of carefully curated content so they have the tools they need to continue to grow their social media presence over time.