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Client Feature: Sana Psychological

Written By The Art Of Business Content Team

Are you going through a tough time and need someone to talk to? Look no further than Sana Psychological! They offer in-person psychology and counselling services in Calgary and Airdrie, as well as virtual counselling in Alberta, Yukon, and New Brunswick.

Almost 1 in 5 Canadians aged 12 and above reported that they needed some help with their mental health, according to a Statistics Canada study released in 2021.

Sana Psychological’s counselling services are available to anyone at any time, whether you’re in crisis, are stable, or are looking for ongoing continuing support. Their goal is to provide a safe and non-judgmental space for you to discuss whatever is happening in your life. The counselling they offer is evidence-based, active, and engaged and involves recommendations, interventions, and information aimed at empowering you to understand and be better able to work with your brain.

At The Art of Business, we have a soft spot for outstanding businesses like Sana Psychological. You know, businesses that are genuinely passionate about what they do and go the extra mile to make a difference in their clients’ lives. Sana Psychological’s team of skilled therapists work with individuals of all ages, starting from 12 years old and up. 

Sana Psychological also offers individual therapy for many things, here are a few of areas they cover:

  • Trauma
  • Grief
  • Addiction
  • Depression
  • Anxiety
  • ADHD
  • Relationships
  • Codependency
  • And much more

If you’re ready to take the next step towards positive change in your life, make sure you reach out to the Sana Psychological team. You can even book an appointment with them online. We’re so thrilled that this incredible practice chose to work with our digital marketing agency in Calgary! 

Here’s what our marketing agency in Calgary has accomplished so far with Sana Psychological.

Marketing Strategy For Psychologists: Unlocking Success through Tailored Marketing Approaches

When Sana Psychological first got in touch, their team of skilled clinicians was looking to increase their number of client bookings. They had previously explored a range of psychology marketing techniques, such as pay-per-click advertising (PPC advertising), social media marketing, and email marketing, and had seen modest results in some of these areas, so when they connected with our Calgary digital marketing agency, they were looking for ways to boost the results they saw. 

At our marketing agency in Calgary, we understand the significance of a well-thought-out marketing strategy for psychologists. A solid marketing strategy from our Calgary marketing agency sets the foundation for success and helps achieve client business goals. That’s why we value the dedicated marketing strategy sessions we have with this exceptional psychologist. 

During these marketing strategy sessions, we begin by understanding and identifying specific marketing goals for the psychology clinic and managing client expectations. We want to ensure that we are on the same page and working towards a common vision. But it doesn’t stop there. We then dive deep into exploring past psychology marketing endeavours, both the triumphs and the failures (yes, we all have them!). By delving into these experiences, we gain valuable insights that help us craft a strategic marketing plan tailored specifically for Sana Psychological.

Our team of marketing experts uses these insights as a stepping stone towards aligning our strategies with what defines success for this thriving psychology clinic. So, not only do our marketing strategy sessions help us understand client goals better, but they also enable us to create a customized roadmap that paves the way to their triumphs. 

Through collaboration and a thoughtful approach, we are helping this psychologist navigate the vast marketing landscape and achieve substantial business growth.

Digital Marketing For Therapists: Lead Generating Quizzes

Quizzes can be an incredibly effective tool for lead generation, and we’ve seen some great results using them as part of the marketing strategy for this psychology practice. If you want to try an incredibly successful lead gen quiz out, hop over to Sana Psychological’s website and take their Free Mental Health Check Quiz. Who knows – you might be Sana’s newest client!

Let me explain why this quiz has been so successful in the short and long term:

1. Engaging Content that Establishes Expertise

Quizzes provide an interactive and engaging way to connect with potential clients. By creating thought-provoking questions related to mental health, quizzes can capture the attention of individuals seeking help or looking to better understand themselves. This positions Sana Psychological as an authority in their field, showcasing their expertise and building trust among their audience.

2. Personalized Recommendations

One of the key benefits of this specific quiz is the ability to provide customised recommendations to the quiz takers. Through this lead generation quiz, Sana Psychological offers relevant insights and advice based on the user’s responses. Creating a sense of value and increasing the likelihood of them becoming more aware of and interested in the mental health services they offer.

3. Lead Capture and Email Marketing

By incorporating lead capture mechanisms within the quiz, we’re converting quiz takers into potential leads. The collected emails can then be utilized for need-specific email marketing campaigns, as well as informing and nurturing the leads over time. This helps to increase the chances of converting them into actual clients over time.

How We Utilize Quizzes for Lead Generation

At our marketing agency in Calgary, we fully recognize the potential of quizzes as a lead-generation tool. To leverage this lead generation marketing strategy, we suggested and built out quizzes tailored to Sana Psychological’s niche. Since they know their expertise best, they have the option to be as actively involved in the development of the quiz questions as they want to be, ensuring the quiz’s relevance and accuracy.

By promoting these quizzes through paid ads, blogs, social media, reels, and other marketing channels, we often see impressive results. With careful nurturing and targeted email marketing campaigns, our lead generation quizzes are earning their keep when it comes to conversion and growing brand awareness. `

Boosting Brand Awareness and Appointment Bookings with Paid Advertising: A Winning Marketing Strategy for Lead Generation

Our marketing agency in Calgary knows the vital role Google Ads plays in today’s digital landscape. That’s why we’re thrilled to strategize with Sana Psychological to make their ads come to life. Google Ads prove to be an incredible tool for elevating brand awareness and generating leads!

Through our approach, we cater to the unique needs of our clients, ensuring their Google Ads encapsulate their brand identity, values, and offerings. We work closely with Sana Psychological to craft compelling ad copy and employ strategic keywords to maximize their ads’ effectiveness and drive tangible results. As a result, we craft a compelling online presence that not only captures the interest of potential leads but also generates continuous growth.

In 5 months of working with The Art of Business, Sana Psychological saw an average 31.62% monthly increase in their Google Ad conversions. Google Ads acts as a virtual billboard, showcasing brands to a wide audience. By strategically placing these ads in front of potential customers who are actively searching for similar products or services, we create valuable exposure and enhance brand recognition. This means Sana Psychological’s brand stays top-of-mind when it matters the most.

You’ve got to check out Sana Psychological on Facebook and Instagram! Their brand is so much fun and will keep you engaged for hours. With such great results from Google Ads and social media marketing, it’s clear that social media advertising has a lot of potential, too. By using our digital marketing expertise to expand their online advertising efforts to social media, we’ll tap into a wider audience and increase their visibility and engagement further. 

Constantly evaluating your marketing strategy is crucial for optimal results. Our digital marketing agency in Calgary offers a tailored approach that will empower your business to soar to new heights of success, just like we’re doing for this client! Connect with The Art of Business today to unlock your full marketing potential.