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What to Look for in a Calgary Digital Marketing Agency

Written By The Art Of Business Content Team

If you’re a business owner in Canada or the U.S. looking to take your business to the next level, you might be considering partnering with a digital marketing agency in Calgary. But with so many options out there, how do you know which marketing agency is the right fit for your business? In this blog, we’ll discuss what to look for in a marketing agency in Calgary and beyond and why The Art of Business is the perfect choice for your marketing needs.

What makes TAOB different from other digital marketing agencies in Calgary

We understand that you want to see tangible results, and we’ve got you covered. Our meetings, available quarterly and monthly, keep you in the loop about how your marketing campaigns are going. We provide you with Marketing Data and Analytics Reports that summarize the progress we’ve made. So, buckle up and get ready to see some impressive metrics that showcase the impact of our marketing services!

How TAOB’s core values lead to marketing success

At our Calgary-based marketing agency, “Love What You Do” is more than just a mantra; it’s our way of life. Our passion for your projects shines through our work. Our portfolio is a testament to the amazing outcomes we’ve achieved for our clients. We develop innovative marketing strategies that generate effective business growth and ensure your success.

We don’t just talk the talk; we walk the walk. “Work Hard” is a principle we live by. We understand the effort you put into your business, and we match that level of dedication. Whether it’s designing and developing your website, managing your social media, or creating marketing collateral, our marketing agency in Calgary has got your back!

When it comes to creativity, “Speak Up” is our superpower. Our team of handpicked marketing experts is constantly encouraged to bring fresh ideas to the table. By blending technical marketing expertise with originality, we create outstanding final products that make our clients stand out from the competition. We focus on offering modern marketing services in Calgary and beyond that help you achieve your objectives so you can watch your business bloom.

“Be prepared to grow” is the fourth and final core value at our Calgary marketing agency. Digital marketing is an ever-evolving landscape, and we believe in staying one step ahead. Our marketing experts leverage their diverse skills and backgrounds to create comprehensive marketing campaigns. From social media marketing to search engine optimization (SEO) and pay-per-click (PPC) advertising, we’ve got all the bases covered. Our readiness to grow and adapt shapes our modern approach to marketing, helping your business flourish over time.

Explore what working with our Calgary marketing agency looks like

Curious about what working with us looks like? Let’s walk you through a typical client journey at our Calgary digital marketing agency. First, feel free to creep us online! We love it when potential clients check out our website, portfolio, and social media pages (you can find us on Instagram, Facebook, and LinkedIn). If you like what you see, the next step is a discovery call, where we get to know your business and discuss your needs.

After the call, we’ll prepare a proposal that outlines our customized strategies tailored specifically to your business. Once you give us the green light, it’s time to celebrate and begin the onboarding process! Our onboarding process is smooth and efficient. We’ll have regular client work meetings to ensure open communication and alignment with your goals. You’ll also receive monthly reports that highlight our progress, so you can see the magic happening right before your eyes. We’re always just a phone call, email, or message away, ready to address any questions or concerns you may have.

Here’s a review of our digital marketing services for accounting firms

Check out this review from Cheryl, the CEO of Phair Business Solutions. When Cheryl reached out to The Art of Business, she wanted to attract more customers to her accounting firm by enhancing her brand. Through our marketing strategy, social media marketing and brand development services, we helped Cheryl reach her marketing goals! Cheryl was particularly impressed with the creativity and responsiveness of The Art of Business team, and mentioned looking forward to collaborating on future projects. Want to see more reviews? Check out The Art of Business on Clutch.

Marketing strategy tips: what every business needs to grow in 2024

Whether you’re starting a small business or running an established one, having a clear growth strategy is crucial. There are several strategies that can help you drive sustainable growth and long-term success in your business, and digital marketing is one of those! Here are a few key digital marketing elements that every business needs to grow in 2024:

 

  1. An updated website with a heavy focus on user experience. If your website doesn’t work well on mobile or isn’t generating leads, it’s time for an upgrade.

 

  1. Consistency is key. Make sure you have a consistent presence on social media, engage with your audience regularly, and create meaningful connections.

 

  1. Blog posts are a great way to establish your expertise and drive organic traffic to your website. Invest in creating valuable and informative content that resonates with your target audience.

 

  1. Email marketing is still an effective way to nurture leads and stay connected with your customers. Create a strategic email marketing campaign that delivers value and engages your audience.

 

  1. Provide a place for people to opt into your mailing list on your website. Whether it’s a newsletter subscription or a lead magnet, give your audience a way to stay connected with you and receive valuable information.

 

  1. Don’t forget about the power of paid advertising. From social media ads to Google AdWords (Google Ads), a well-executed paid advertising campaign can drive targeted traffic and generate leads.

 

  1. A growth-oriented marketing strategy is essential for long-term success. Develop a clear sales plan and align your marketing efforts to support your business goals.

 

In summary, what every business needs to grow in 2024 is a strong online presence. An updated website focused on user experience, consistency in social and blog posts, email marketing, a place for people to opt in, a welcome series, and paid advertising are key elements. With our Calgary digital marketing agency in your corner, you can be sure you’re checking every item on that list!

Interested in a marketing assessment from Us, Calgary digital marketing agency? Let's set up a meeting!

What are you waiting for? Let’s chat! If you’re interested in an assessment of your marketing needs, we’d be happy to go over some quick insights in a 30-minute meeting. Just reach out to us, and let’s get started on taking your business to new heights in the digital marketing world!