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Consistency and Big Hairy Goals: A Winning Formula for Marketing Success

Written By The Art Of Business Content Team

In the fast-paced world of marketing, consistency and having a marketing strategy and marketing plan are the secret ingredients to achieving success. With ever-evolving trends and platforms, it’s easy to get caught up in the constant flux and lose sight of our objectives. However, by setting a “big hairy goal” for the year and breaking it down into actionable steps, we can navigate the marketing world with confidence and achieve our desired outcomes. 

Learn how to hit your marketing targets with consistency and big hairy goals with insight from our digital marketing agency in Calgary. In this blog, we’ll explore the importance of consistency, the significance of setting a big hairy goal for the year, and how dividing the year into quarters and months based on your set goals can help you hit your marketing targets.

The Role of Big Hairy Goals in Developing a Successful Marketing Strategy

So, what exactly is a “big hairy goal” for the year? Well, a big hairy goal (which you might have seen referred to as a Big Hairy Audacious Goal) is the audacious, bold, and inspiring objective that drives you forward. Think of it as that North Star guiding your marketing efforts. Setting such a goal helps you focus, stay motivated, and track your progress. When setting a big hairy goal for the year, it’s vital to consider the SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bound.

By setting a big hairy goal, you create a clear direction and purpose for your team and your marketing efforts. It acts as a guiding light, helping you make decisions that align with your long-term vision. Furthermore, a big hairy goal encourages you to think outside the box and come up with innovative marketing strategies to achieve your goals.  But remember, it isn’t just about the end result; it’s about the journey and growth that happens along the way.

Quarterly Measurements of Success in Marketing Strategy and Planning

Dividing the year into quarters allows you to break down your big hairy goal into smaller, achievable milestones. Each quarter serves as a checkpoint to evaluate your progress and make necessary adjustments. By setting quarterly measurements of success, you create a sense of urgency and drive your team towards continuous improvement.

These quarterly measurements of success help you analyze the effectiveness of your marketing strategies and tweak them accordingly. By assessing key performance indicators such as lead generation, conversion rates, website traffic, and customer satisfaction as part of your marketing strategy, you can gain valuable insight into what’s working and identify areas that need improvement.

In short, to transform your big hairy goal into a reality, it’s essential to divide your year into quarters based on measurable success metrics. These quarterly measurements not only allow you to assess progress but also provide insights for adjustments and course corrections. Each quarter should have specific targets and milestones that align with your bigger goal.

Monthly Goals: Building Blocks of Success in Marketing Strategy and Planning

Now, let’s drill down even further into the months. Within each quarter, it’s crucial to further divide your goals into monthly targets. This granular approach allows you to focus on specific tactics, campaigns, and initiatives that contribute to your quarterly and annual objectives. By setting monthly goals, you create a roadmap that leads towards your big hairy goal.

Each month’s goal should be actionable, measurable, and aligned with the overall marketing strategy. Whether it’s launching a new ad campaign, optimizing website content, or running targeted social media promotions, these individual goals contribute to the larger picture and culminate in your ultimate success.

By setting individual goals for each month, you can fine-tune your efforts and ensure continuous progress. Remember, success is rarely achieved overnight. It’s the product of consistent daily actions and progress. Each month’s goals should contribute to the overarching objective, building a strong foundation for success.

Consistency and a Well-Structured Marketing Plan: The Keys to Marketing Strategy Success

Marketing planning is a crucial part of executing a marketing strategy efficiently. It involves outlining objectives, identifying target audiences, crafting compelling messages, and selecting appropriate channels. Resource allocation is also an important aspect of marketing planning, as it ensures that projects are prioritized correctly and that resources are distributed effectively. 

The importance of marketing planning cannot be overstated. It brings structure and clarity to your marketing efforts, making them more efficient and effective. Having a marketing plan not only helps you stay organized but also provides a roadmap to success. Even the most well-executed marketing strategies encounter hurdles and challenges along the way. With a solid marketing plan in hand, you can adapt and navigate these obstacles effectively. It acts as a compass, keeping you on track and guiding you through the ever-changing marketing landscape.

Consistency is the glue that holds everything together in your marketing plan. It cultivates trust among your target audience and establishes your brand as reliable and dependable. By consistently delivering on your promises, customers come to recognize and appreciate your value. Consistency builds brand loyalty and creates a strong foundation for sustained marketing success.

While some months may yield better results than others, consistency and a clear marketing plan ensure that you are always moving forward. Understand that marketing is a long-term game, and immediate success is rare. Consistent effort and perseverance pave the way for continuous growth and achievement. Trust the process and stay committed to your marketing plan, even when the going gets tough.

The Importance of Staying Up-to-Date with Digital Marketing Trends

To make the most of your marketing plan, it’s crucial to leverage the power of digital marketing strategies. In today’s interconnected world, the internet provides endless opportunities to reach and engage with your target audience. Whether it’s through social mediaemail marketingsearch engine optimization, or content marketing, implementing a well-rounded digital marketing strategy can boost your results.

By staying attuned to the latest marketing trends, you can adapt and optimize your marketing plan accordingly. Embrace new tools, technologies, and tactics to stay ahead in the competitive landscape. Experiment, measure, and refine your marketing strategies based on data-driven insights. Marketing is an ever-evolving field, and by staying agile, you will always be in an advantageous position.


In conclusion, a marketing plan isn’t just a document; it’s your roadmap to success. By setting a big hairy goal for the year and breaking it down into quarters and months, you create a clear path forward. Consistency, backed by a solid marketing plan, ensures that you stay on track even during challenging times. Remember, marketing success is a journey, not a destination. Embrace the process, stay committed, and celebrate every step you take that puts you closer to achieving your big hairy goal!

Ready to take your business to the next level? Contact us today and our digital marketing agency in Calgary will help you achieve consistency, set ambitious goals, and create a strategic plan to hit your targets throughout the year.