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Spine & Pain Institute Los Angeles


Spine & Pain Institute Los Angeles (SPILA) is a state-of-the-art facility in Pasadena using innovative, cutting-edge, research-driven therapies to offer personalized and effective treatment plans to patients. With around 40% of Americans living with chronic pain, SPILA is paving the way to better pain management while navigating a field that is constantly evolving.

marketing strategy
graphic design
brand development
website design
website development
search engine optimization

Marketing challenges

As a new business operating in an extraordinarily competitive market, Spine & Pain Institute Los Angeles needed to stand out from their competition while conveying the uniqueness and vibrancy of their business. As the best digital marketing agency in California, The Art of Business was able to make this happen with our expert digital marketing services, including brand development, website design and development, search engine optimization (SEO), marketing collateral, and marketing strategy.

Project highlights

Our partnership with Spine & Pain Institute Los Angeles began in 2020; we’ve provided our digital marketing services to help SPILA grow! As SPILA’s marketing agency, The Art of Business has designed and developed SPILA’s website and has been central to creating and cultivating their brand identity. These two highlights were achieved through the provision of our WordPress development services and brand development services. 

The founder of Spine & Pain Institute Los Angeles wanted a logo that brought together his background and his specialty, so the brand development and management experts on The Art of Business team used Islamic geometry to create a pattern with extracted spinal elements. The company name is abbreviated to SPILA, with the letter “I” replaced by a centrally located spine, aiding brand recognition.

As a specialist in his field, Dr. Saifullah and SPILA as a whole need to create an unforgettable first impression with patients and other doctors. The Art of Business works directly with Dr. Saifullah to develop marketing collateral such as presentation folders, brochures, bio cards, referral pads, business cards and letterheads that create a solid and lasting impression.

SPILA needed a website that was true to its newly developed brand and highlighted its personalized care and comprehensive treatment plans. The Art of Business converted technical medical terminology into easily understood language so that this doctor and his practice could sell their expertise. Through our WordPress development services, we created a website overall that is technical yet user-friendly.


With support from our award-winning marketing agency, SPILA was able to plant firm roots in its industry and grow both its digital presence and its reputation among patients and peers. Thanks to the professional new branding that The Art of Business created, referrals continue to soar for this California-based medical practice. Additionally, their latest, modern website facilitates better communication with their growing audience and offers visitors an unparalleled user experience.