ConEcon is a well-known quantity surveyor and construction cost consulting firm located outside of Vancouver. They have been using their in-depth knowledge of real estate development to deliver expert feasibility analysis, cost management, loan monitoring and project administration services in and around British Columbia for over two decades.
When ConEcon first teamed up with The Art of Business in mid-2021, they needed help increasing brand exposure and awareness in a highly professional environment. The aim was to capitalize on their strong reputation within their industry to take things to the next level. As their strategic marketing partner, our digital marketing services span website redesign and development, online reputation management (ORM), email marketing, marketing strategy, strategic LinkedIn marketing and more.
The Art of Business started offering our digital marketing services to this Vancouver-based business in 2021. As their marketing agency, The Art of Business works to improve ConEcon’s online presence with consistent social media activity. By using analytics, we’ve been able to optimize their marketing strategy and maximize their marketing ROI.
ConEcon engaged our WordPress website development experts to improve their WordPress website’s User Interface and User Experience. Highlighting their projects and client relationships was central to their WordPress website refresh. While redesigning elements of their site, we considered their site’s visual appeal, user experience and ability to engage visitors while using on-page and off-page search engine optimization (SEO) techniques to improve their site’s visibility on search engines.
One of ConEcon’s strengths coming into this partnership was its strong client relationships. Still, without regularly sharing content, ConEcon missed the opportunity to build those connections further. Through strategic LinkedIn marketing offered through our social media marketing services, we are building relationships, spreading brand recognition and creating conversations around ConEcon.
To ConEcon, maintaining their rapport with existing clientele was as important as generating leads. We put together key email marketing sequences to sustain customer engagement at different stages in their journey with ConEcon, all as part of our email marketing services. The Founder and President of ConEcon – Randip Bhandal – is extremely notable within the Quantity Surveying industry. We felt emails sharing some of his thoughts and insights would be highly informative and beneficial – we were right! We set up a newsletter, and the response to it has been great!
The strategic LinkedIn marketing we provided ConEcon through our social media marketing services has expanded its reach and increased its online visibility. Between September 2021 and September 2022 alone, their social media presence has blossomed: page engagement went up 4500% on LinkedIn, page views increased by 5945.16%, and page impressions shot up by 7797.89%.
With a carefully crafted and executed social media marketing campaign, The Art of Business helps ConEcon nurture its relationships with its audience!