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Mulholland Brain & Spine


Mulholland Brain and Spine is a medical practice operating in Pasadena, providing excellent, personalized care and support for patients dealing with a range of brain and spine conditions.

website design & development
social media marketing
email marketing
brand development & management
online reputation management (ORM)
graphic design
search engine optimization (SEO)

Marketing challenges

About one in five surgeons practising in the U.S. are female. As a relatively new medical practice led by an experienced and skilfully trained female brain and spine surgeon, Mulholland Brain and Spine needed a marketing strategy built from the ground up to help establish them within their local community and the physician community as a whole. Their search for the best digital marketing agency in California to help them achieve their goals led them to The Art of Business.

Project highlights

Our marketing experts sat down with the Mulholland Brain and Spine team to identify their business goals and define measurements of success before developing an in-depth, strategic marketing plan to help them flourish over time. The scope of our work with this California-based medical practice includes website design and development, social media marketing, email marketing, brand development and management, online reputation management (ORM), graphic design, search engine optimization (SEO) and more.

As part of the brand development services we offer this client, the marketing experts at The Art of Business developed a professional brand reflective of the high-quality service that Mulholland Brain and Spine provides. We’re increasing brand credibility and awareness by consistently sticking to their new branding and incorporating it on their website, social media, emails, and more.

A professional analysis of this medical practice’s initial website revealed several formatting, design and layout issues that took away from the online presence of their business. By building a new website from scratch, we could relate their website design to their brand and incorporate images and copy that convey Mulholland Brain and Spine as the polished, professional and approachable business they are.


The Mulholland Brain and Spine website received almost 500 new visitors in the weeks following the launch of the optimized and visually appealing website that The Art of Business team designed and developed. As their strategic marketing partner, our award-winning agency continues to drive traffic to the Mulholland Brain and Spine website using a tailor-made, all-rounded marketing strategy. With thousands of impressions between Instagram, Facebook and LinkedIn accumulated in the first quarter of our partnership, The Art of Business is helping this California-based medical practice grow.