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Hello Finance


Hello Finance is an accounting practice located in Waterloo offering cloud-based accounting, bookkeeping and payroll solutions to professionals, experienced entrepreneurs, and businesses of all sizes. They use the latest financial technology to manage financial information remotely as they provide regular managed services and build efficient, robust systems for businesses.

marketing strategy
Brand development
graphic design
content writing
website design
website development
social media marketing

Marketing challenges

When Hello Finance reached out to The Art of Business team, they had a strong brand that they wanted to see incorporated more on their website. They engaged our digital marketing experts to make their website pop, and our strategy pros were able to identify further opportunities for growth! The Art of Business provides marketing strategy, brand development, website design, website development content writing, video marketing and social media marketing services to help this client take their business to the next level.

Project highlights

We worked closely with Hello Finance’s director, Marijana, to identify their short-term and long-term marketing goals and develop a strategy to help this accounting practice reach them. The initial focus of this ongoing partnership has been their website and social media strategy. 

The Art of Business team used our digital marketing expertise to bring more of the Hello Finance brand to their website in a way that would appeal to their target audience. Our WordPress website design and WordPress website development experts also optimized Hello Finance’s website for user experience, putting them on the path to more conversions and better search rankings. A year later Hello Finance came to us again for another complete overhaul of their website – we redesigned and rebuilt the website on Squarespace and incorporated their new brand which we developed.

Hello Finance came into this partnership with a brand they loved, so we used a thoughtfully constructed social media strategy to highlight that brand! The Art of Business team created social media copy and graphics through our social media marketing services to connect Hello Finance with their audience and improve their visibility online.

Hello Finance had a beautiful brand to begin with, but something just was not right. We worked closely with Marijana, the founder, to come up with a new logo design that would work with all the things she loved about her current brand while at the same time elevating her brand to appear more professional.


Hello Finance has received positive audience feedback on the changes that The Art of Business team has introduced to their website. As a result of The Art of Business’ social media marketing services, Hello Finance now boasts a social media feed cohesive with the brand that both the Hello Finance team and the Hello Finance audience love. With the help of our award-winning marketing agency in Calgary, this client’s social media continues to gain traction, and their online presence continues to grow to new heights.

We’re proud to share that The Art of Business reliably provides services that the Hello Finance team is pleased with, and they are set to grow further with The Art of Business’ lead generation expertise. Here’s what the Hello Finance director has to say!

“I am so looking forward to the lead generation and next social media blitz!!”
— Marijana Saric, Owner