Guest Post Written By Gajendra Singh Rathore
How do you do lead generation for your business?
Here are some of the most effective lead generation strategies that are suggested by marketers and business owners.
Lead generation is a must to earn customers. There is no other way around. Lead generation not only gets you customers but spreads brand awareness and increases your customer base.
Lead generation campaigns target your prospective customers and nurture them in a way to become your customer. If done right, lead generation can help you build a long-term relationship with your customers.
So, plan and execute your lead generation to take your business to more heights. However, most people struggle to capture quality leads.
Here are some of the result-centric lead generation strategies to help you out with your lead capturing.
1. Create Content for Customer’s Pain Points
2. Use Email Marketing
3. Make Lead Magnets
4. Do Referral Marketing
5. Communicate With Your Customers with Live Chat
6. Retarget Your Audience
7. Utilize Social Media
8. Integrate Your Giveaways with Influencer Marketing
Let’s discuss these in detail.
The most crucial thing for conversion is trust, and people won’t convert until they trust your brand. You have to build trust, and you can do that by helping or solving their problems. You have to analyze your ideal customers and their pain points to create content that helps. It can be anything, a blog, video, or infographic; the thumb rule is it should give a solution to your customer’s problems. Make sure you provide the solution without being promotional. If you rub your product in their face, it won’t help.
70% of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. (Demand Metric)
For example, a customer is having a hard time managing his/her business’ social media. Now, you have a social media management tool, and this customer is your prospect. But, instead of doing the hard-selling, make content that shares tips on how to manage social media, and in that content, share your tool as one of the solutions. This way, you seem more helpful than business-minded.
You have to research all sorts of pain points of your prospects and create helpful content for that. This helpful content will introduce your brand to the customer in a very friendly way and encourage them to connect with you, hence, lead generation.
Email marketing is the most underrated marketing tactic, and it can do wonders if done right.
4 out of 5 marketers said they’d rather give up social media than email marketing. (Hubspot)
Personalized emails pique the user’s attention and make them read the emails. So, personalize your emails for your customers, so they go through your proposition and further take your intended action if they are interested. You can do email marketing for both new and existing customers to create new business opportunities.
Moreover, you can use Gmail ads to reach your competitor’s customers. You should your competitors’ target keywords and domain to reach out to the people who are targeted by your competitors.
The lead magnet is an offer or anything that has ample value for users in exchange for their contact information. So, analyze your ideal persona and create something valuable that benefits or address your customer’s challenges.
It can be a content guide, video course, or a discount on signing up as your lead magnet. Make sure you don’t offer ordinary content that people can find anywhere online. So, curate something solid that your target audience can’t resist and find sharing their information worthwhile.
For example, a digital marketing agency can give free SEO or marketing audits if people fill out a certain form. This way the agency will get the user and project information that they can use further to nurture leads and promote their services.
Here are some ideas to make your lead magnets.
Product Samples or Trials
Mini-Guide or Ebook
Word-of-mouth marketing is one of the most promising marketing strategies, and still, brands are using this to generate profitable business. You need to create an incentive-based referral system to engage and encourage your existing customers to recommend your business to their friends and family. You may develop a functionality where a user can share their custom referral codes. The referrer will get the referral bonus or discount, and new customers will get the first-purchase discounts. This way, both parties get some benefits, which is why this system is so effective. All online businesses these days have a referral system to get new customers. New businesses especially roll out intriguing referral offers to build a customer base.
So, if you want new leads, make a referral system (or let us do it for you!) and let your customers do the marketing for you.
Whatever your marketing strategy is, if it doesn’t focus on customer experience, then it won’t work. Businesses that serve the best customer experience win the conversions. So, you must stimulate a better customer experience. One way of doing so is through communication. You can interact with your website visitors in real time to provide the needed assistance. You shouldn’t just leave your customer with the page’s content. Install a live chat tool on your site, engage with your audience, and nurture them to convert. It’s called conversational marketing, and you must do it.
Remarketing or retargeting is reaching out to the people who previously interacted with your website. People aren’t going to be converted as leads on the first visit, and you have to be in their touch continuously to keep them from choosing any of your competitors. You can use Google or social media ads to run the remarketing ads and attract your ex-visitors to your site. Remarketing ads contain the product or service people showed interest in on the first visit. This makes them super relevant and ensures the clicks on ads offer a special or limited-time discount to stimulate a sense of urgency. So, set up a remarketing campaign to boost your lead generation.
Social media marketing is a beneficial and powerful way to charge your lead generation. You can consider social media platforms for all marketing goals brand awareness, engagement, and conversion. You can use organic approaches and paid ads to connect with your target customers and capture leads. You can promote your lead magnets on social media and run social media contests to boost user engagement and lead generation. Facebook specially offers lead ads to help you run lead generation campaigns. Even some social platforms avail single-click email submissions to make the lead submission super smooth. So, make a social strategy for your lead generation.
Giveaways and influencer marketing are two great ways to generate leads, but sometimes when businesses don’t have ample audience exposure, then their giveaways fail to generate many leads. So, you can plan your giveaways with influencer marketing to ensure you reach the maximum number of people, increasing the probability of better lead collection. Influencer marketing will do the brand awareness, while your giveaways also get the proper user engagement.