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Written By The Art of Business Content Team
Do you have a social media strategy?
We live in a social media world. And if you’re not on the bandwagon yet, then you’re missing out on an incredible marketing opportunity.
Social media marketing is one of the most effective ways to get your business in front of new customers and expand your reach.
This blog post will talk about 6 advantages that social media can provide for your Small Business Social Media Strategies and why it’s such a powerful tool.
If you are interested in growing your business and brand presence, we encourage you to book a discovery call with our CEO – you will get a LOT of great ideas and inspiration and we just might find out that we really like each other and want to work together!
“Social media itself is controversial. It is not all arguments, drama, and controversy. Social media does have plenty of uses for good purposes.”
We are discussing the advantages of using social media for marketing, but don’t be roadblocked debating the overarching principles and ethics of social media.
In one Forbes article, they speak of social media in a positive light. Allow us to highlight two of those things:
1 – Traffic Message Delivery
Drivers around the world use their smartphones while driving. It is distracting. Safety authorities around the world are using social media to deliver lifesaving messages, videos and stories to help drivers keep their eyes on the road. Checking social media while driving is a hazard, and should be avoided.
2 – Global Natural Disaster Relief Support
When a natural disaster strikes and causes devastating destruction, social media is the ideal vehicle to deliver messages asking for support. Hashtags are created to help Internet users locate related stories and show their support for those affected by the disaster. This helps stories that begin locally gain national or global attention.
Read the full article here.
We encourage you to decide where your target audience hangs out and get active on those social media networks.
Social media is now deeply ingrained in the customer journey with 74% of consumers consulting the medium before making a purchase.
Social media marketing taps into that by using quality content, marketing tactics, and aiming for digital foot traffic by way of the social media channels the business prioritizes.
You’ve likely noticed that people exchange IG (Instagram) handles and direct people to their Twitter feed before they hand over a business card that just lists a phone number and website.
“The only thing we can’t buy more of is time,” she said. “And dodo birds. We can’t buy any more of them they’re extinct. And dinosaurs.” Dean Koontz
No one wants to be a dodo bird (or a dinosaur). If you feel a little like one … you need digital marketing services.
The Art of Business has your back. Our business website is here.
Not all social media platforms will be right for your business. Consider saving time and effort by using social media tools that your customers use. A digital marketing agency (I’m sure you already checked us out) helps you figure out which platforms are the perfect match for your business.
Where do your existing customers hang out?
Where do your future customers hang out?
You can be active on more than one social media channel (you can be, and you should be) – you will offer better customer service and increase brand awareness.
Let’s get into those 6 advantages …
When looking for online traffic for your business, social media is the best way to go in this era. It can increase your business’s recognition, traffic, and sales with little to no cost in the minimum amount of time.
Almost everyone is on social media these days, and younger, more tech-savvy users are typically on more than one network.
This makes for a very lucrative marketing platform for any business. Check out the nature of the social media posts and get brand recognition in different spaces.
Leading social media sites such as Facebook, Twitter, Instagram, Snapchat, etc., host billions of users, and your company can have access to them by having a social media strategy, social media presence, and effective social media marketing.
If you are not sure which social networks fit you best, we are one click away. Digital marketing services matter because they amp up your marketing efforts.
Here’s your one-click wonder (not one-hit-wonder … we are around to stay!).
If you do not market your product on social media, your inbound traffic is limited to your loyal customers. They are familiar with your brand and are likely to search for similar keywords.
However, the network system on social media is much more complex. Every loyal customer is in one way or another advertising your company to other potential customers. All your valuable insights and organic content posted to your social platforms translate to potential gateways for new customers.
There are people on social media from every generation, but they might not be using all the platforms, so advertising your business on multiple platforms helps increase traffic immensely. Use the right tools (plural) for more engagement and to drive traffic.
Companies spend thousands on marketing, maybe even more. However, marketing on social media is almost free if you implement it tactfully.
You can share pictures and videos on social media at no cost (unless you get them touched over by a professional). Even then, the cost is very low for the benefit of easy accessibility to your client base.
Having social media integrated within your business as a key marketing platform also has the advantage of increasing customer loyalty because they can voice their opinion and stay connected through those online channels.
People love to share and route for new-to-them businesses. You will increase customer satisfaction by being receptive to customer feedback – even negative feedback – and by posting compelling content. Your willingness to respond to negative feedback will help you shine brighter than many businesses.
You can get feedback for your products/services in real time and improve on them. When reviews are good, that will also increase the credibility of your business for other potential clients and help to further publicize it.
It’s pretty trendy right now (sort of like high-waisted jeans) to share stories on IG that highlight a business that made someone’s day. That organic posting from customers will lend itself to more leads and cement your social proof.
The higher your customer satisfaction, the more brand loyalty you earn.
When you are seen interacting with your customers, via posts or replies to their comments, it increases your brand credibility and demonstrates that you care about your customers’ satisfaction. You become a thought leader who is doing some great ‘social listening.’
Satisfied customers tend to spread the word across social media sites about your business to their friends and family, who eventually reach out to your business too.
Direct contact with your customer also increases your loyal customer base, as the more satisfied they are, the more likely they are to stick to your product.
With brand authority comes brand loyalty.
You cannot afford to not include social media as a marketing strategy!
One of the main advantages of social media platforms is insight.
You’ll gain insight into your customer’s needs and requirements, interests, and opinions, which you gain by either talking to them directly or by monitoring their activities on your pages.
Numbers tell a story and help you make smarter business decisions. You will want to massage your social marketing efforts according to what the techy insights tell you.
Not sure about how to do that? We can help you with those details. Grab a call here.
If you don’t have one, get one.
Social media is the future of marketing. If you’re not using it, then you are missing out on a huge opportunity to reach new customers and increase sales.
You don’t have to be an expert in social media or technology either – we can help with that! We will teach you how to use social media in a way that works for your business so you can get results fast.
If you need a gentle push in the right direction, you know where we are.
To see some of the work we have done for our clients and what they have to say about us – check out our portfolio.