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Sana Psychological is a leading mental health and addiction counselling practice based in Calgary and Airdrie, offering in-person and virtual services to adults and individuals aged 12 and up. Specializing in areas such as trauma, anxiety, depression, addiction and more, their team of dedicated clinicians is committed to helping clients improve their mental health and overall wellness.
Sana Psychological reached out to The Art of Business with a common challenge: attracting more clients in a highly competitive landscape. Their team of talented clinicians aimed to increase their client bookings and had tried various psychology marketing tactics, such as pay-per-click (PPC) advertising, social media marketing, and email marketing, without getting the desired results. Seeking a solution to improve their marketing results, they partnered with our award-winning digital marketing agency for services including search engine optimization (SEO), PPC advertising, social media marketing, lead generation marketing, website maintenance, and more.
Marketing strategy sessions with Sana Psychological have been instrumental in crafting a tailored marketing plan that aligns perfectly with this mental health and addiction practice’s business goals. By delving into past marketing endeavors and understanding specific client expectations, we have been able to create a roadmap for success. Our collaborative approach has not only helped us gain valuable insights but has also paved the way for substantial business growth. Together, we are navigating the marketing landscape with a thoughtful strategy that is setting the foundation for this psychology practice’s triumphs.
The collaboration between Sana Psychological and The Art of Business has proven to be successful in harnessing the power of Google Ads and social media ads. By strategically crafting ad copy and utilizing targeted keywords, we have been able to effectively increase brand awareness and bring in new clients for Sana Psychological. Through a customized approach, we ensure that the ads align with Sana Psychological’s brand identity and values, ultimately maximizing their effectiveness in reaching potential customers. These ads have acted as a virtual billboard, allowing Sana Psychological to showcase their services to a wider audience and enhance their brand recognition. By continuously optimizing and refining the ad campaigns, we have been able to maintain a strong online presence for Sana Psychological and ensure that their brand remains top-of-mind for potential customers.
Our marketing agency recognizes the potential of using quizzes as a lead-generation tool for psychologists. Through engaging quiz content, we were able to establish Sana Psychological as an authority in the field of mental health, building trust among their audience and showcasing their expertise. The personalized recommendations provided by the quiz not only added value for the users but also increased their interest in the mental health services offered by Sana Psychological. Through the strategic integration of the quizzes in various marketing channels, including paid ads, blogs, email marketing, and social media, we are able to consistently drive traffic, generate quality leads, and increase brand awareness for Sana Psychological.
The SEO strategies implemented led to a significant 71.5% improvement in the average position of their website for their SEO keywords over a 1-year period, resulting in increased visibility and traffic. There was a remarkable 269.84% increase in views and a 237.5% increase in new users on the website. Additionally, there was a notable 129.14% increase in conversions and a 22.14% increase in engagement, indicating improved overall performance. The introduction of a welcome series and the increase in audience size by 91.1% from August 2023 to February 2024 are positive indicators of the brand’s growing exposure.
Their social media ads were displayed 182,739 times resulting in 1,136 link clicks in just 2 months, indicating a successful advertising strategy that targets the right audience and drives engagement. The newly created Google Ads campaign also saw success compared to their previous campaigns, with a 77.3% decrease in cost per conversion and a 28.6% increase in new client bookings 7 months apart indicating their ads became more effective in targeting the right audience and persuading users to take action.