The Art of Business acts as a Fractional CMO for Austen Jewellers, curating and executing a comprehensive marketing strategy that is helping them effectively grow toward their goals. This expertly tailored marketing strategy considers all aspects of their business and their relationship with their audience. As their strategic marketing partner, our award-winning marketing agency supports Austen Jewellers using various marketing techniques guided by the well-researched, goal-oriented marketing strategy we’ve created specifically for them. We’re designing targeted ads through pay-per-click (PPC) advertising (including on Google Ads), connecting them with their audience using blogs, improving online visibility with Search Engine Optimization (SEO), generating and nurturing leads through bespoke email marketing campaigns, and much more.

As their brand development consultant, The Art of Business is in the process of developing a brand strategy reflective of Austen Jewellers – classic, timeless and (of course) elegant. As part of our brand development services, we’re unifying typographies, colours, and tones in written material and on their e-commerce website to clarify how their branding connects with their clients. 

Maintaining a solid rapport with existing clients is as important to Austen Jewellers as generating leads is. As part of our email marketing service, The Art of Business team creates key email marketing sequences to maintain customer engagement throughout the different stages of their journey with Austen Jewellers.

With our graphic design services and marketing collateral services, The Art of Business produces all of Austen Jewellers’ printed materials. We’ve created beautiful signage for their physical store. We’ve also created a range of print materials from COVID-19 safety protocols to fun “hint hint” cards on which customers can write down the specifics of a piece of jewellery they’d like to receive so they can pass that hint along to their sweetheart.

As Austen Jewellers’ marketing partner, The Art of Business provides quick, strategic and innovative solutions that have helped this jewellery store see a significant increase in revenue despite the pandemic. Austen Jewellers also saw increased engagement across all social media platforms and improved performance from their e-commerce website thanks to our e-commerce website development services.

• Between September 2021 and September 2022, their Instagram page alone had over 237k impressions, increasing their online awareness.

• Their stunning e-commerce website has received an average of over 1486 visitors each month since it went live!

• Since 2019, there’s been a 100% year-over-year increase in sales for the online store on Austen Jewellers e-commerce website. 

• An attractive social media marketing campaign coupled with the option to shop online on their brand-new e-commerce website increased sales for Austen Jewellers, despite COVID-19 restricting in-store visits.

There has been a direct correlation between social media posting and sales for Austen Jewellers. Our social media marketing services have been a centrepiece of our collaboration with Austen Jewellers. As part of the social media marketing services we deliver to Austen Jewellers, we meet with them regularly to discuss marketing strategy across all channels. Initially, it was The Art of Business team crafting engaging and visually stunning social media posts for their Facebook and Instagram profiles, but at The Art of Business, we work alongside each client to design a marketing strategy that suits each client’s needs, even as those needs evolve. We now support Austen Jewellers with the strategy they need to create graphics and copy for social media that yield measurable results and fuel growth.