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Written By The Art Of Business Content Team
Did you know that HVAC, plumbing, and electrical maintenance rank among the top priorities for homeowners and businesses alike? With heating systems essential for over 90% of Canadian homes, reliable services are a must. For more than 30 years, G.M. Mechanical has been a trusted name in the MD of Foothills and surrounding areas.
As a family-owned, full-service provider and the only premier Lennox dealer in the region, G.M. Mechanical has built a reputation for quality and customer satisfaction, keeping homes and businesses running comfortably and efficiently. However, even a company with a reputation as strong as G.M. Mechanical needs a solid digital presence to connect with its community in today’s market.
This is where The Art of Business stepped in. Our marketing services have helped G.M. Mechanical amplify their brand online, reach new audiences, and grow their impact. Here’s how we crafted a strategy to bring G.M. Mechanical’s vision to life.
G.M. Mechanical had established a solid reputation and loyal client base through years of dedicated service. But as they looked to expand their reach and grow their brand, they faced several key challenges:
By identifying these needs, The Art of Business was able to create a tailored marketing strategy that met G.M. Mechanical’s specific goals and growth ambitions, elevating their digital presence to reflect their trusted brand.
G.M. Mechanical’s dedication to quality service was clear from the start, and their community recognized that. What they needed was an online presence that could mirror that reputation and make it even easier for new clients to find and connect with them.
For any service provider, the website is the first touchpoint for many prospective clients. Research shows that 75% of people judge a company’s credibility based on its website.
We helped G.M. Mechanical develop a professional, user-friendly website that reflected their commitment to excellence. Our team’s enhancements contributed to a 102% increase in website sessions and a 153% increase in website users over a six-month period. The new site was not only visually appealing but easy to navigate, allowing visitors to quickly access information about services, read testimonials, and even book consultations.
This upgraded website showcases their expertise and reliability in a way that feels welcoming. It represents the same values G.M. Mechanical brings to every job; dedication, quality, and trustworthiness. The result? An engaging digital space that encourages visitors to reach out and connect.
In a service-based industry, social media provides a unique opportunity to build relationships with the community. While it’s easy to overlook, studies show that businesses that engage actively on social media see a significant boost in customer loyalty.
For G.M. Mechanical, we knew social media could be a powerful platform to educate, engage, and add value to their audience.
We crafted a social media strategy that emphasizes educational content. In addition to promoting services, we focused on sharing practical, approachable tips for HVAC, plumbing, and electrical maintenance.
From seasonal reminders about HVAC tune-ups to quick energy-saving tips, G.M. Mechanical’s social media channels now serve as a helpful resource. Customers see that G.M. Mechanical isn’t just there to service their systems; they’re there to help clients live more comfortably.
Adding team highlights and testimonials helped make the brand feel personable. This approach offers clients a look behind the scenes, seeing the real people who deliver the quality service they’ve come to rely on.
The social media presence has become a valuable touchpoint that not only educates followers but also strengthens G.M. Mechanical’s bond with its community. This social media strategy resulted in an impressive 1,577% increase in Facebook page reach and a 317% increase in Instagram impressions 6 months apart, highlighting the successful expansion of the brand’s online presence.
In today’s digital landscape, SEO and targeted advertising are essential for connecting with the right audience at the right time. Did you know that nearly 80% of local searches result in a conversion? This makes SEO and advertising a critical part of G.M. Mechanical’s growth strategy.
Working closely with the G.M. Mechanical team, we started by conducting a detailed keyword analysis. This allowed us to tailor the website’s content and create Google Ads targeting specific service needs, like HVAC checks before peak seasons.
By selecting precise keywords and crafting relevant ad copy, we have increased both traffic to G.M. Mechanical’s website and leads coming in from these targeted ads. This strategy makes it easier for potential clients to find the reliable service they need when they need it most.
In addition to Google Ads, we manage ad creation for social platforms, designing graphics and crafting copy that highlight G.M. Mechanical’s services. The ads are carefully monitored and optimized to maximize reach and engagement, ensuring that G.M. Mechanical’s name stays top-of-mind among local homeowners and businesses.
People trust people, and that’s a philosophy The Art of Business takes seriously. For G.M. Mechanical, authentic customer stories speak volumes. These reviews provide valuable insights to potential clients about what they can expect from G.M. Mechanical’s team—professionalism, responsiveness, and genuine care.
Did you know that 72% of people trust online reviews as much as recommendations from friends? These reviews now act as testimonials that reassure new customers about the high standards G.M. Mechanical upholds.
They provide potential clients with a sense of connection before the first call is even made, building trust and encouraging more people to reach out for services. With our help, G.M. Mechanical’s online reviews reflect the positive experiences that clients have come to expect.
Our work with G.M. Mechanical goes far beyond just the visible changes. Behind the scenes, we handle a full suite of marketing services that allow G.M. Mechanical to focus on what they do best.
Here’s an overview of the services we deliver to ensure every part of their brand communicates reliability and expertise:
Each service is designed to meet G.M. Mechanical’s unique needs, supporting their brand while ensuring they continue to grow and thrive in their industry.
At The Art of Business, we’re inspired by the dedication G.M. Mechanical brings to their work. By creating a digital presence that reflects the values they uphold every day, we’ve helped them reach new audiences and engage with the community on a deeper level.
When a client like G.M. Mechanical commits to a strong online presence, they’re doing more than expanding their brand—they’re building meaningful connections, making it easier for clients to find them, and reinforcing the trust they’ve worked so hard to establish.
If you’re ready to elevate your business, as G.M. Mechanical has, let’s work together to craft a marketing approach that resonates with your audience and communicates your strengths.
Partnering with The Art of Business means investing in a strategy that goes beyond visibility—it’s about creating genuine connections and lasting growth. Book a discovery call with us today, and let’s bring your brand’s unique story to life in a way that’s impactful, authentic, and true to your vision.