Website Design & Development: Building the best website for your business and what to expect when working with TAOB.

Written By The Art of Business Content Team

As a business owner, having a website is essential to establish an online presence and attract potential customers. However, creating a website that stands out and effectively represents your brand can be a daunting task. This is where The Art of Business, a marketing agency, can help. In this blog post, we will discuss the website development process and the benefits of working with The Art of Business to ensure your website is the best it can be. We are passionate about creating websites that are highly functional, visually stimulating and effective. By combining our cutting-edge technology, award-winning design, and our experienced team of web development specialists, we not only ensure successful website development but also provide our clients with the most innovative and authentic solutions.

The Website Development Process at The Art of Business

The website development process can be broken down into several distinct stages, we will go into these in detail so you have an idea of what you can expect when working with TAOB to design and develop your businesses website:

1. Website Development Discovery Phase:

The Art of Business, a marketing agency, will begin the website development process with a Discovery Phase. During this initial stage, the agency will gather information about the client’s business, target audience, and goals for the website. This information will help the agency create a website that is tailored to the client’s specific needs. The Discovery Phase typically includes research and analysis to investigate how the website can best serve the needs of the business and its customers. This process enables the agency to work closely with the client, sense-check any assumptions, and create a tight specification for the website build and future development. It allows the agency to gain a deeper understanding of the business, which in turn means they can make better design decisions. The Discovery Phase may include stakeholder interviews, heat mapping the website to understand user behaviours, SEO and marketing analysis to identify how visitors find the site, and identifying priorities and mapping those to previously-defined or newly-defined goals. The Discovery Phase is a valuable piece of building the relationship between the client and the agency, and it is a critically important aspect of being successful in the world of Customer Success.

2. Technical Plan for Your Website:

In order for us to start building your website, we first need to create a technical plan. This is a high-level document that outlines key elements involved in your website development project. Items that are a part of the technical plan include which platform to use to build your website on, website hosting requirements, how the website content is going to be managed and whether any additional software or coding specialties will be needed.

3. Website Design and User Experience:

The Art of Business is a marketing agency that excels in website design and user experience. We have an in-house creative team that specializes in graphic design, animation, and user experience to create a design for your website that is tailored to your client’s specifications. This involves designing the website in a way that is easy to navigate, visually appealing, and intuitive for the user. The website should also be optimized for mobile devices, as more and more users are accessing websites on their smartphones and tablets. 

4. Website Development:

After the website design is finalized, The Art of Business will begin developing your website. This involves building and coding the website. Our team will be creating and working with design templates, ensuring the physical website is a replica of the wireframes/ initial design idea that was discussed. Also included in the website development phase is adding functionality such as forms, shopping carts, blogs, and social media integration.

5. Testing Your Website’s Performance:

Testing a website is an important process to ensure that the website is functioning properly, is user-friendly, and free of bugs before it is made live and accessible to the public. There are several steps involved in website testing, this is a crucial part of the website development process.

  • Website Functionality testing: This involves testing the website’s features and functions to ensure that they work as intended. This includes testing links, forms, buttons, and other interactive elements.
  • Website Usability testing: This involves testing the website’s user interface and user experience to ensure that it is easy to use and navigate. This includes testing the website’s layout, design, and content.
  • Website Compatibility testing: This involves testing the website’s compatibility with different browsers, devices, and operating systems to ensure that it works properly on all platforms.
  • Website Performance testing: This involves testing the website’s performance under different conditions, such as high traffic or slow internet speeds, to ensure that it loads quickly and performs well.
  • Website Security testing: This involves testing the website’s security features to ensure that it is protected against common security threats, such as hacking and malware.
  • Website Accessibility testing: This involves testing the website’s accessibility features to ensure that it is accessible to users with disabilities, such as those who are visually impaired or have mobility impairments.

To perform website testing, there are several tools and techniques available, including manual testing, automated testing, and using testing frameworks. It is important to choose the right tools and techniques based on the specific needs and requirements of the website being tested – yet another reason to work with a marketing agency like The Art of Business when it comes to building your website.

6. Launching your Website:

After testing is complete, the website will be launched and made available to the public. A website launch is most successful when it is paired with a solid marketing strategy. A new website is a big investment and should be a big deal for your business. Lots of momentum can be gained from a website launch marketing campaign, and we highly recommend pairing your website development with additional marketing services to ensure your website is earning its keep and giving you that ROI you intended. During the campaign, The Art of Business would be adapting and learning, this is accomplished by monitoring website traffic and analyzing data, heat mapping and beta testing. 

7. Ongoing Website Maintenance:

Finally, The Art of Business will provide ongoing website maintenance and support to ensure the website remains up-to-date and secure. A well-maintained website helps promote your brand, work, and mission. Regularly updating and maintaining your site is crucial to ensuring that your site is running at full capacity. Remove information that is out-of-date and conduct a site audit to track issues and errors on your site. Do this regularly so that you can provide your visitors with the best possible user experience. Security is the main reason that website maintenance is so important. 

If your organization is using a Content Management System (CMS) such as Drupal or WordPress, you will want to ensure that your site is keeping up with software patches and security updates. Failing to do so gives hackers the chance to steal data from your site. A well-maintained website is critical for real-time service industries. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings, and present new information, products, and services to the public. Routinely check that contact forms work, address and phone number listings are updated, and products, services, and price information are current. 

A well-maintained website attracts new customers and maintains the interest levels of existing customers. Regular website maintenance can help prevent downtime by identifying and fixing issues before they become bigger problems. This can save your business time and money in the long run.  Website performance goes hand-in-hand with conversions and site results. Speed also has an impact on SEO. Regular website maintenance can help improve website speed and ensure that your website is running efficiently.

A Few Of The Many Benefits Of Working with The Art of Business For Your Website Development Project

Expertise

The Art of Business has a team of experienced professionals who specialize in website development and design. We have the knowledge and skills to create a website that is not only visually appealing but also functional and user-friendly.

Customization

The Art of Business will work with you to create a website that is tailored to your specific needs and goals. We will take the time to understand your business and target audience to ensure the website effectively represents your brand.

Search Engine Optimization (SEO)

The Art of Business understands the importance of SEO in driving traffic to your website. We will optimize your website for search engines to ensure it ranks high in search results and have ongoing SEO plans to ensure you are at the top of the search pages.

Mobile Responsiveness

With more and more people accessing the internet on their mobile devices, it is essential that your website is mobile-responsive. The Art of Business will ensure your website is optimized for mobile devices to provide a seamless user experience.

Ongoing Support 

The Art of Business provides ongoing support and maintenance to ensure your website remains up-to-date and secure. We will also provide analytics to track website traffic and user behaviour to make informed decisions about future updates and improvements.