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From Clicks to Conversions: Growing Your Mailing List with PPC Advertising

Written By The Art of Business Content Team

Picture this: You’re hosting a party and want it to be the talk of the town. You hire a caterer to whip up some mouthwatering dishes (that’s PPC advertising), and then you spruce up your place, making it picture-perfect (okay, that’s SEO). You send out snazzy invitations to your friends (yes, email marketing!), and finally, you post about it all over social media, creating buzz among your buddies (ah, social media marketing).

Now, imagine if you only did one of these things. Sure, the food might be amazing, but who will know about it if you never sent any invites? And what if your place is undeniably awesome, but nobody sees it because you didn’t spread the word on social media? That would be a bit of a letdown, right?

When marketing services overlap, the real magic happens. When different marketing services like pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing, and social media marketing join forces, your marketing efforts become stronger,  more cohesive, and downright unstoppable.

Want to make the most of overlapping marketing services? Let’s get started with pay-per-click (PPC) advertising and email marketing. Here’s what you need to know about boosting your mailing list using pay-per-click ads.


Email marketing basics

Email marketing refers to using emails to promote products or services, build relationships with customers, and increase brand awareness. It’s a virtual way of sliding into your customers’ inboxes with cool content, offers, and updates.

What are the benefits of email marketing? Well, buckle up because there are quite a few! Firstly, it’s super cost-effective compared to traditional marketing channels. No need to spend boatloads of money on printing or postage fees – all you need is a killer email and a list of engaged subscribers. Plus, it’s highly targeted, allowing you to tailor your messages based on your subscribers’ interests, preferences, and even past behavior. Oh, and did I mention it generates a crazy good return on investment? According to the folks at Campaign Monitor, email marketing can generate an ROI of $44 for every $1 spent!

All in all, email marketing is like a trusty sidekick for businesses looking to connect, engage, and convert their audience. If you’re looking for help crafting compelling emails, check out our blog post “Email Subject Lines that Don’t Suck: 6 Hot Tips” for expert advice on writing catchy subject lines.


Have you heard of pay-per-click (PPC) advertising?

Pay-per-click (PPC) advertising is a digital marketing strategy that lets you bid for ad placement on search engines and websites. The cool part is that you only pay when someone actually clicks on your ad. It’s like having a little army of salespeople working for you around the clock, getting more eyes on your business.

Here’s where the benefits kick in. First off, PPC advertising gives you more control. You can target specific demographics, locations, and even schedule your ads to appear at certain times. Plus, you can keep a close eye on your budget, adjusting it as you go.

The cherry on top? PPC advertising can deliver some serious ROI. According to WordStream, businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Plus, the ability to measure results in real time allows you to tweak and optimize your campaigns for maximum efficiency.

Ready to benefit from the power of PPC advertising? Visit The Art of Business’s services page to learn how we can help you hit your goals with our PPC advertising service!


Why use PPC advertising and email marketing together?

  1. PPC (pay-per-click) advertising lets you reach a highly targeted audience for growing your mailing list. By tailoring your ad campaigns based on demographics, interests, and online behavior, you can attract potential subscribers who are more likely to be interested in your email marketing content.
  2. With pay-per-click (PPC) advertising, you can maximize your visibility and drive traffic to your mailing list sign-up page. Your ads are displayed prominently on search engine result pages or relevant websites. By making use of attention-grabbing headlines and compelling ad copy, you can entice users to subscribe to your email list and stay informed about your brand updates and offerings.
  3. Pay-per-click (PPC) campaigns can rapidly generate leads and expand your mailing list. This can happen within a shorter time frame compared to organic methods. By using persuasive ad copy and landing pages, coupled with compelling incentives like exclusive discount codes or free digital downloads, you can entice visitors to subscribe to your mailing list, providing you with a steady stream of potential customers for effective email marketing campaigns.
  4. PPC advertising analytics give you valuable insight into improving your email marketing strategy. You can track and measure the success of your campaigns with PPC (pay-per-click) advertising. Through PPC analytics, you can monitor the number of clicks, conversions, and cost-per-acquisition, allowing you to fine-tune your efforts and optimize your mailing list growth for enhanced email marketing results. 


Strategies for growing your mailing list using PPC advertising

Using PPC advertising to grow your mailing list is a powerful approach through which you can reach your targeted audience, increase your brand’s visibility, measure your campaign’s performance, and quickly generate leads. These benefits can enhance your email marketing efforts and drive valuable engagement with your subscribers! So, how can you get started growing your mailing list using PPC advertising?


Gain subscribers by testing offers, CTAs, and visuals with paid search

Start by creating different offers – think free e-books, exclusive guides, or even special discounts.

Then, spice up your call-to-action (CTA) with a bit of creativity. Instead of the usual “Subscribe now,” try something catchy like “Join our awesome community today!”

And don’t forget about visuals! Eye-catching images or videos that resonate with your target audience can work wonders. 

By experimenting with various combinations and measuring results, you can find what resonates best with your target audience and entices them to subscribe. Not every offer or call-to-action (CTA) will work, so it’s important to test different options to see what gets the most clicks and has the highest conversion rates. This way, you’ll be able to optimize your PPC campaigns and get more people signing up for your mailing list.


Reduce unsubscribes using PPC remarketing

PPC remarketing is a powerful tool that allows you to re-engage with individuals who have already shown an interest in your mailing list but may have unsubscribed. You can even aim to get your ads in front of people still on your mailing list as a way to keep your business fresh in their minds outside of you emailing them!

In short, with remarketing, you’re able to target the customers who may be your best prospects.

By serving tailored ads to these individuals through platforms like Google Ads, you can remind them of the value your mailing list provides.

To effectively reduce unsubscribes, create specific remarketing campaigns that highlight the benefits of being on your mailing list. Emphasize exclusive content, time-sensitive promotions, or any other incentives that will entice these individuals to give your mailing list a second chance.

Remember to carefully manage your remarketing campaigns to avoid bombarding unsubscribed individuals with excessive ads. Finding the right balance between re-engaging and respecting their preferences is crucial.

Understanding and using PPC campaigns effectively can be a game-changer when it comes to growing your mailing list. Our marketing agency specializes in helping businesses navigate the complicated field of PPC, helping you reach a wider audience and even drive traffic toward your mailing list. From creating compelling ad copy to targeting the right keywords, we’ll make sure your PPC efforts are optimized for success. Want to find out more? Get in touch with us today.