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Client Feature: Hometown Dental

Written By The Art of Business Content Team

It starts with a smile! And in the community of Okotoks, Hometown Dental clinic is where smiles come from!

Five years ago, Dr. Jennilee Jamison left her crazy life of military work and nighttime dentistry practice to open her own dental office. She detailed much of why she became a dentist in a recent blog. “I’ve been asked the question many times, “Why did you decide to become a dentist?” Dr. JJ says, “I can’t say it was initially a childhood dream but part of the reason does stem back to my first experiences at the dentist as a child.” Her focus was and still is on providing top-quality services to her customers, especially the little ones – the Cavite Free club is something we think is pretty darn cool over here at The Art of B. A recent survey from the government reported that 57% of 6 to 11-year-olds have or had cavities – taking care of those baby teeth is important! Even if they are all going to fall out eventually!.

Jennilee has a special place in her heart for the kids since having her own positive experiences at the dentist as a child. 

The Art of Business holds a special place in our hearts for businesses like Hometown Dental who genuinely care about their customers and go out of their way to give back. 

Here’s what we’ve accomplished together so far.

Content Marketing Strategy — Blog Posts

It’s not enough to have a degree in one’s field — though we imagine dentistry was a tough one to graduate out of. 

In this day and age, you need to showcase your expertise online. Although approximately 80% of Canadians have a dentist, not everyone feels like their dentist is a great fit. 

Sometimes, you just don’t feel comfortable with your dentist and need a new one! 

Aside from word of mouth, the next best method of finding a new dentist is by doing your own research. 

Of course, all websites are going to have positive content on their homepage. With a blog, however, you create more of a conversation with your target audience, and people feel like they’re getting a free consultation. Dr. JJ has a way with words and we are so happy with the blogs that have been produced – the response from the readers has been so positive and we are seeing some amazing results from a simple shift.

Delivering value for free showcases Hometown Dental’s expertise, builds trust with potential consumers and shows that Hometown Dental is putting an effort into caring for your business. 

This means that caring for their customers’ teeth is a no-brainer! 

Social Media Marketing Strategy — Copy, Consistency, and Graphics

The Art of Business also is helping out with the management of social media and content marketing. Creating the strategy, copy, and graphics with a focus on bringing consistency to the brand across all platforms and engaging the following. Refining Hometown Dental’s brand presence on all their social media pages meant that their value now became a little clearer — and their voice a bit louder. 

What standout posts will you find on Hometown Dentals pages? 

  • Cavity Free Club winners! — Dr. Jennilee gives away a $25 gift certificate to Monkey Mountain toys to kids who win this monthly event. She enjoyed something similar as a child and even won twice! 
  • Team features — This close-knit dental office has a lot of kind faces and people love to see them! 
  • Sleep apnea awareness — Did you know that about 1 billion people worldwide struggle with this sleeping disorder? Did you know that Hometown Dental can help with that?
  • DEALS!— Hometown Dental’s Take-Home Whitening Kits are more popular than ever, and they’re on sale! 
  • Tips — There’s no fluoride in Okotoks’ water, which means your family needs it in their toothpaste.
  • However, children can’t start brushing with a fluoride toothpaste at any age. What age should they start? Check Hometown Dental’s Instagram page to get the answer!

What Services Does Hometown Dental Offer? 

Hometown Dental offers a comprehensive range of services for all ages:

  • Invisalign Orthodontics
  • Fillings
  • Dentures
  • Oral surgery
  • Endodontics 
  • Porcelain Veneers
  • Crown + Bridge
  • Dental implants
  • Hygiene cleaning
  • Teeth whitening
  • Mouthguards
  • Dentistry for kids
  • Sedation dentistry
  • Emergency dentistry

Hometown Dental goes above and beyond.

Hometown Dental knows the insurance paperwork can be a headache. Instead of you having to do it all, they do direct billing! No more insurance strife. Talking about amazing customer service!

Are you confused as to what makes a good blog post? Do you find it hard to figure out what should go on your social media pages, much less make a good, lead-converting caption?

Every single one of our team members has a passion for what they do. Amanda, Our Head Honcho, is the one who brings it all together by looking at the big picture, delivering amazing ideas, and then communicating them to you, our client, in a simple way. 

And right now, she’s giving full marketing audits for a ridiculously low price! Need an all-encompassing breakdown of how to get your business off its feet?

Just fill out the form, pay ONLY $350, then book a call, and get ready for 30 minutes of nonstop in-depth marketing strategy delivered along with a 1-page report jam-packed with insights, and action items you can use right away to grow your business!