Written By The Art of Business Content Team
When Austen Jewellers approached The Art of Business about helping them with their marketing, we were thrilled and honoured. Over the past year, we have worked with Austen Jewellers as their strategic marketing partner to help drum up business for this fantastic local gem of a jeweller.
Austen Jewellers is a family-run business, currently operating in Okotoks, Alberta. However, the business started back in 1990 in High River, Alberta. They specialize in bringing the latest styles and highest quality diamonds, bonus – much of their product is sourced from within Canada! Whether you are looking for a diamond ring, birthstone jewellery or a wall clock, Elyse & Wayne Austen, and their team of experts are at your service. In addition to exquisite diamonds, Austen Jewellers has an extensive selection of gold and silver jewellery, watches and gifts for any occasion, if you are local to Okotoks, High River or Calgary you either know them quite well, or you need to add Austen Jewellers to your list as a future destination.
With 30 years of experience, Austen Jewellers knows jewellery and prides itself on keeping knowledgeable staff and educating them frequently about their products. Their dedicated team is ready to help you discover the solutions to any needs that you, as a jewellery owner, come across. Are you looking to have a custom piece made? They have a master goldsmith in store ready to help. With new products arriving literally EVERY day, Austen Jewellers is your one-stop, full-service, top community choice for fine jewellery. In fact – they won the Gold Award of best Jeweller in the Foothills in the 2020 community vote.
As strategic marketing partners for Austen Jewellers, The Art of Business wanted to make sure that Austen Jewellers succeeded during these tumultuous times. Staying agile and being able to adapt and pivot quickly and effectively was essential with the many changes in how businesses are allowed to operate due to COVID protocols. Working strategically with Austen Jewellers, we are thrilled to say that this local jeweller has seen overwhelming success despite the pandemic. Although there have been restrictions for in-store visits, thanks to innovative changes such as online shopping through their brand new e-commerce website, Austen Jewellers has actually seen an increase in their business.
This growth has been in part due to new attractive marketing campaigns led by Art of B on Austen Jewellers’ social media accounts such as Facebook and Instagram. We’re also proud to report that the beautiful, engaging social media posts have helped Austen Jewellers make quite a few related sales. Imagine what we could do for your small business!
As for all of us, the recent worldwide pandemic caused some changes in the way that Austen Jewellers conduct business in their shop. To communicate with customers about safety protocols, they also required a bit of assistance from our graphic design team. As a result, we have created a beautiful selection of signage for their physical location.
One of the main goals for Austen Jewellers has been to refresh the brand as a whole to reflect the tradition and elegance of their business. To get a peek at some of our work, check out Austen Jewellers’ luxurious website, Instagram handle, and Facebook page. Ed, our Evoker of Dreams and Art Director here at The Art of B reflected on the task of elevating Austen Jewellers brand, “Elegance, prestige and family values are very important in the brand strategy we developed for Austen Jewellers. We helped them to clarify the way their branding was connecting with their clientele by unifying typographies, finding purpose in how colours play a role in the brand communication towards products and also how the tone of our copywriters connects to the AJ brand core values. From the art department, we are truly happy we could help organize the visual look and feel of their brand.”
In addition to rebuilding their online presence, the Art of B now produces all of Austen Jewellers printed materials. The new branding has made a big splash and has helped in creating a cohesive look both on, and off-line.
For instance, you can now pick up a “hint hint” card at Austen Jewellers. This luxuriously chic Hint Hint card helps customers write down the specifics of a piece of jewellery that they’d like to receive and pass along the hint to their sweetie. Another project our graphic design team took on was a jewellery repair protocol sign.
These small details are just a few examples of how the Art of B works with Austen Jewellers to provide support, strategy, and concrete deliverables on an ongoing basis. We’re excited to have formed such a strong and successful relationship with our favourite local jeweller and offer the top-level marketing solutions they need to thrive as a business.
Owner, Elyse Austen thoughts on working with the Art of B: “This team has exceeded all my marketing dreams! Not only do they communicate so well as a whole, but they also are honest & upfront with every detail of the plan! Amanda has taken my crazy ideas & turned them into masterpieces, in such timely matters!” Thanks, Elyse!!! We’re thrilled to be on this journey with Austen Jewellers and are committed to continuing to play a key role in their business growth.
We couldn’t be happier to partner with such a great local, family-run business! If you haven’t checked them out yet, be sure to stop by next time you’re in Okotoks, and if you want to see more of the work we have done for this client >>click here<<