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Alberta Government Funding for Marketing: Avaliable for businesses involved in tourism.

Written By The Art of Business Content Team

I hope this finds you well, I wanted to add this to our Marketing Journal as I have come across some news of a marketing-related grant from the Government of Alberta that your business may qualify for, and that we can help you with when it comes to execution.

With everything going on with the economy, the Government of Alberta has introduced partnership marketing for tourism-based businesses, what this means is that YOU may qualify for marketing funded by the Government, check out the details below.


There is potential money out there for you to put towards your marketing, and we are here to help your business grow.

UPDATE: Because this journal entry gets SO MANY hits and the info here is a little bit outdated I wanted to bring to your attention our 5-day Business Growth series that is solely focused on helping your business grow.

Add your info below and check your inbox – this series starts every Monday.

I’m going to assume that you arrived at this journal entry because you are needing help with your business, ironically that is exactly what we do here at The Art of Business and we have a lot of resources to do just that. If you want to talk through the struggles you are currently having in business and bounce some marketing ideas around or to see if The Art of B might be a fit for the help you are looking for, I encourage you to book a discovery call with our CEO.

We are able to design and develop your website, work with you to create an identity for your company mainly to help to put the pieces together for the overall brand of your business. This includes all of the marketing assets that go along (logos, print materials, signage, social media graphics etc), we can work with you and create marketing campaigns, lead generation campaigns, or even a re-launch campaign. 

We can do anything you need when it comes to the marketing of your business, the amazing part about this is that we can create a cohesive plan for your overall business goals and put it into a strategic plan, which we create together WITH you.  

So how does this affect you? If you are a tourism-based business, you are eligible for support in partnership marketing activities that aim to RESTART Alberta visitation, inspire pride of place, responsible travel and drives cash flow to tourism businesses!


Here is a summary of all of the deets:

  1. There is no requirement for partner matching.

  2. The application intake days are as follows:

    • Summer: June 1-30, 2020

    • Fall/Winter: September 1-30, 2020

  3. Expenses that are eligible consist of:

    • Targeted online ads as part of an integrated, multi-faceted marketing  campaign.

    • Design and development of ads

    • Creative Development

    • Agency Support 

    • Radio/TV/Print advertising that presents a unified tourism message Social strategy and implementation.

    • Media and Public Relations

    • Content Development including website redevelopment; photography and video and written content

    • E-commerce platforms

  4. Considerations for partnership marketing investment:

    • Partnership marketing investment requires marketing activation between 2 or more Alberta based tourism partners. 

    • Marketing activities should demonstrate collaboration between the partners such as a partnered package, a single call to action, or a creative concept that unifies the partners.

    • Marketing focus in local markets and visiting friends and relatives will be eligible for investment as we restart the visitor economy.

    • Preference is given to integrated marketing campaigns (digital and traditional media).

    • Digital conversion is an asset to drive real-time sales in-destination.


It’s more than likely that your business has taken a hit during the first and second quarter this year, marketing strategy and execution is going to help you recover, and come out stronger, and better.

We believe very much in supporting local – this is a great opportunity that will enable you to get in front of more of your target clients/customers. The best part about all of this is that the Alberta Government is going to support your marketing efforts financially. We have walked some of our clients through this application process already, let us take the stress of the application off of your hands – we will help you fill out the form, and then we will help you achieve your 2020 goals.

Does this sound like something that you want? Book a discovery call HERE and let us help you grow!