From Clicks to Conversions: Growing Your Mailing List with PPC Advertising

Picture this: You’re hosting a party and want it to be the talk of the town. You hire a caterer to whip up some mouthwatering dishes (that’s PPC advertising), and then you spruce up your place, making it picture-perfect (okay, that’s SEO).
12 Dazzling Christmas Marketing Tips 2020

12 Dazzling Christmas Marketing Tips 2020 Written By The Art of Business Content Team This Christmas, over 11% percent of Canadian consumers say they intend on spending over 1000 CAD on gifts. (Statista, July 2020). Surprised? Considering that so many have been affected by COVID-19, you might be. However, the coronavirus has caused many to […]
Email Subject Lines That Don’t Suck: 6 Hot Tips

We’re going to talk about the first thing that decides if your email even gets OPENED (I know, how dare they, you worked so hard on it!) is a KILLER subject line. Oh yes, your painstakingly gorgeous newsletter just went poof, straight to the trash without even being opened. Here’s why, 35% of recipients open emails based on subject lines alone and 69% report emails as spam based on a subject line
Marketing Your Business – Back to the Basics

Marketing Your Business: Back to basics Written By The Art of Business Content Team Have you recently started a business? Do you have a business that currently runs 100% via brick and mortar? Have you been marketing your business online but things just don’t seem to be working? If you answered yes to any of […]
Alberta Government Funding for Marketing – Available for Businesses Involved in Tourism.

Alberta Government Funding for Marketing: Avaliable for businesses involved in tourism. Written By The Art of Business Content Team I hope this finds you well, I wanted to add this to our Marketing Journal as I have come across some news of a marketing-related grant from the Government of Alberta that your business may qualify […]