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Increase Your ROI With An Omni-Channel Marketing Approach

What is an omnichannel marketing approach? Omnichannel marketing is a comprehensive approach that integrates all marketing channels to deliver customers a smooth and unified experience. It goes beyond the traditional multichannel marketing strategy that solely focuses on promoting a brand across multiple channels. There are several benefits of omnichannel marketing for businesses, including enhanced customer […]

Grow Your Business With The New IGTV Series, “The Seed”

Grow Your Business With The New IGTV Series, “The Seed” Written By The Art of Business Content Team Which seeds will you plant this year to help grow your business? The Art of Business recently began dishing out a new IGTV series called “The Seed” in hopes of giving fresh ideas to startups and small […]

How to Launch Your Business the Right Way

How to Launch Your Business the Right Way Guest Post Written By Kelsey Marie Knutson I hear it ALL the time. Kelsey, I know what I want to do, I just have NO IDEA where to start. And yeah I get it… whether you’re talking about starting a business from scratch or adding an online course […]

The Bad Review

The Bad Review Guest Post Written By Rosalynn Robb I was sitting in the parking lot of Meijer’s after having been cleaning all day. I saw the alert from Thumbtack that I had a review. Eagerly, I clicked the link to where I read: My heart dropped. What? My team had been at this small townhome […]

8 Tips For Working at Home

8 Tips For Working at Home Guest Post Written By Christelle Pillot Lockdown and homeschooling, how to deal with all that? I use 8 tools that really help me with the current situation. My name is Christelle and I’m a coach, I’m helping parents recapture freedom and leaders to see that the family can be the […]

Addicted to Stress? 3 Unconventional Hacks to go from Fried to Revived

Addicted to Stress? 3 Unconventional Hacks to go from Fried to Revived Guest Post Written By Rupina Meer I ran into a friend and just stopped by to ask how she was doing. She looked up and whimpered: “I’m so crazy busy in spite of this pandemic.” The same day, I ran into a former colleague and […]

10 Authentic Leadership Characteristics

10 Authentic Leadership Characteristics Guest Post Written By Andrée Funnell So what is “Authentic Leadership” – it’s a recently derived modern term for what is known as a more inclusive approach to leadership. Authentic Leadership is based on the principle that a leader can be more successful and prove their legitimacy to be a leader.  They […]

The Art of Managing Remote Workers

The Art of Managing Remote Workers Written By Tina Martin Are you getting burnt out running your business as a one-(wo)man show? Remote workers are an attractive option for first-time employers thanks to the low overhead costs and big talent pool that come with remote hiring. However, putting together a team of remote workers that actually […]

How to Make Your Business Bloom with Plant Care Tips!

How to Make Your Business Bloom with Plant Care Tips! Written By The Art of Business Content Team Here at The Art of Business, we’re kind of obsessed with plants…. If you haven’t noticed, our logo is actually a plant! It’s all related to growth. Plants grow and we help businesses grow. We grow your […]

Tips For Working From Home

Tips For Working From Home Guest Post Written By Helm Solutions Since the global pandemic in early 2020, companies and businesses have increasingly transitioned their employees to working from home to prevent the spread of COVID-19. It has become more and more clear that working remotely will become more prevalent, even post-pandemic. Though many people enjoy […]

Why Choose Calgary for Your Business Venture?

Why Choose Calgary for Your Business Venture? Guest Post Written By Tina Martin Whether you’re someone with a new business idea or want to relocate and take your business to the next level, choosing the right location is a must. For Canadian business owners, Calgary is an obvious choice, and The Art of Business is a […]

Out of the Box Holiday Marketing Tips for Businesses

Out of the Box Holiday Marketing Tips for Businesses Written By The Art of Business Content Team ‘Tis the holiday season… to try something new in your marketing! Why not right? It’s not a normal year, which makes it the perfect time to think outside the box when it comes to your holiday marketing strategies. […]

Bringing Professionals on Board to Create an Effective Business Marketing Strategy

Bringing Professionals on Board to Create an Effective Business Marketing Strategy Written By The Art of Business Content Team As a business owner, you probably know about the importance of sales and marketing. Let’s face it—you’re not going very far without making a profit! But where many entrepreneurs and business owners make mistakes is when […]

8 Effective Lead Generation Strategies

8 Effective Lead Generation Strategies Guest Post Written By Gajendra Singh Rathore How do you do lead generation for your business? Here are some of the most effective lead generation strategies that are suggested by marketers and business owners. Lead generation is a must to earn customers. There is no other way around. Lead generation not […]

The Business of COVID-19 – How to keep your business, IN business.

The Business of COVID-19: How to keep your business IN business. Written By The Art of Business Content Team The Coronavirus has only begun in Canada and businesses are preparing for the inevitable drop in revenue that is predicted to come. Our economy was already suffering and with the arrival of COVID-19, social distancing, hoarding […]

COVID-19 and E-Commerce Business

COVID-19 and E-Commerce Business Written By The Art of Business Content Team If you are in an industry based on brick and mortar sales then now is a very trying time for you and your business. With no end in sight for the coronavirus, we cannot be sure when we will be allowed to open […]